Saturday, February 23, 2008

Soy Clothing will be dropping their Spring/Summer 2008 'Don't Believe the Hype' line the first week of April. This season the label stays true to their brand, delivering message-based designs. They also have a “Respect” design featuring Audrey Hepburn and text that reads “SHOW SUM CL**” with “respect” overlaid on top. It seems to me, some streetwear labels are taking a step away from the creative aspect of designing, into letting other labels or the overall scene know their feelings and views on the changing market. The new collection will be available at Digital Gravel.