Simplicity at its best, is what I'd like to call this design. UK based company DesignShop has dropped this digital watch in grey and beige. The LCD dots matrix display the time, the strap made of mono-bloc rubber, and there is an electro-luminous dial operated by pressure on the glass. It's actually a really cool concept, sleek and fits tightly to your wrist. It seems perfect for everyday, or an outdoor/over seas excursion.