Thursday, January 10, 2008

Reebok launches two new state of the art kicks, SmoothFit and HexRide. SmoothFit will be featured in both performance / lifestyle footwear and performance apparel across several categories. HexRide will be featured in performance running footwear. To globally market, Reebok will launch a new brand campaign in 2008 called “Your Move” which enable their consumers to choose their own move in the brand. They fit with virtually zero potential irritation inside the light flexible and streamlined upper. Both shoes feature seams that are either eliminated or sealed both inside and out.