Tommy Hilfiger opened the companies first Hilfiger Denim store in Soho on Dec.7Th, a brand that had previously been sold exclusively overseas. Hilfiger Denim was originally launched in Europe in 2000 and is now sold in South America, Asia, Canada, and the Middle East. Prices for Hilfiger Denim jeans range from $98 to $175 in the new store (with some limited-edition selvaged styles going up to $250)