Monday, November 26, 2007

Kings of denim Levi, and you already know the deal Nike Jordan Brand are joining forces. They announced a partnership today that will yield a limited-edition set of jeans, sneakers and a T-shirt. The co-branded collection, called 23/501, will have a run of just 2,323 kits (23 was Michael Jordan’s basketball jersey number), each of which will include a pair of Levi’s 501 jeans, an Air Jordan Retro 1 style sneaker and a brushed cotton T-shirt featuring a graphic mix of both brand’s iconic imagery. The release date is set for March 1, they will incorporate details from both Levi's and Jordan into each piece within the 23/501 collaboration.